In 2024, Juli founded Lipof Digital Storytellers, a full-service digital media agency. She taps into her passion for storytelling to elevate brands one story at a time. Juli works with healthcare providers and business owners to increase their online presence, build brand awareness and drive growth through video production, content creation, website design and development, and social media marketing strategy. Most recently she built the website and created all content for NYC Laparoscopic Surgery.

Prior to launching her company, Juli spent several years creating digital content for companies including HRC Fertility, Discovery Channel Canada, Cabot Cheese, CTV News and Vanity Fair Social Club. Juli began her career in news at WRNN in Kingston, New York where she anchored the 5, 6 and 10 PM newscasts. She moved to CBS4 in Miami, where she reported on crime and breaking news, NBC 7 News in Boston, as an anchor and reporter, and the Meredith Corporation in New York City as host of Parents TV.

During her time with Meredith, Juli gained extensive experience in social media marketing and brand integration working on segments for companies including Disney, Kleenex, Huggies, Betty Crocker, Beaches and 1-800-Flowers. Early on in her career, Juli married her co-anchor, NBC News Denver anchor, Phil Lipof. They anchored the news together for 10 years in three TV markets